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Alex Blyth
28 Ranelagh Villas
Hove
BN3 6HE






P:  +44 (0) 7940 768353

E: ab@alex-blyth.co.uk


books

Please click on the links below for details of books I have had published:


How to Grow Your Business: For Entrepreneurs


How to Grow Your Business: For Entrepreneurs
Published by Prentice Hall Business

ISBN-10: 0273720937
ISBN-13: 978-0273720935

Reviews:

5 of the Best Online Bargains
The Telegraph, 31 Aug 2009

Book & website reviews
First Voice, Oct & Nov 2009

Literature Review
Etihad In-flight magazine


Brilliant Online Marketing: How to Use the Internet to Market Your Business


Brilliant Online Marketing: How to Use the Internet to Market Your Business
Published by Prentice Hall Business

ISBN-10: 0273737457
ISBN-13: 978-0273737452

"Although many charities have fully embraced the internet, there are still others that don't hug the online world as tightly as they should.

"As a manager, it's your duty to make sure you're doing everything you can to maximise the impact your charity has on the giving public, and effective online marketing is key to this.

"But how au fait are you with the do's and don'ts of email marketing, search engine optimisation and online advertising? Author Alex Blyth warns of the 10 mistakes to avoid. Don't, for example, regard online marketing as free marketing - it might be cheap, but it still requires effort and resources. Don't fall into the trap, either, of thinking that it's a job for the IT department - you need a marketer with a vision that integrates both online and offline strategies, not a techie who runs the helpdesk.

"So what should you do? Once your website is fit for purpose, why not focus your efforts on search engine optimisation? This means moving your website up the search engine rankings to encourage more visitors - it's a fact that 80 per cent of internet users find new websites through a search.

"How to do it? Try google.com/webmasters for starters. Web 3.0, here you come."

-- Third Sector
Read Full Review >>



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