Some of your press releases get used, but not all of them - and you want to know why.

You want to know what you need to change so more of what you write gets used by the top publications.

Or maybe you don't. Maybe you have journalists lapping up every word you write and faithfully reproducing it for their readers. Maybe you just don't care how many of your press releases are picked up. If that's the case, then this course can't help you.

If however, you do want to learn how to improve your press releases, if you are keen to get more coverage in the best publications, then this course can help you.

It is designed for those who have been in PR for a few years, who know how to write a press release, but want to take the next step, to get that extra edge and really stand out from the crowd.

It covers:

• The top five mistakes PRs make in press releases
• How to work out what the journalist and readers really want
• How to focus on what matters
• How to express yourself clearly
• How to sell, but not over-sell, your message
• How to avoid common language mistakes
• A 20 step methodology to writing press releases that journalists will actually use

You will also apply that 20 step methodology to a real, live press release you're working on at that time.

Then, after the training session, you will send me a draft of four press releases, as and when you write them. I will work with you to improve them, further embedding the learning points.

The cost of this training course is £285 plus VAT, and numbers are limited to 12.